Labatt’s truck-location software allows Labatt reps and customers the ability to track their deliveries once the truck has left the warehouse. The software continually updates estimated time of arrival (ETA) based on the actual delivery time and travel time up to the minute. The software sends the customer mobile text alerts for the latest timely information. Since our customers always know the answer to the question “Where’s My Truck?,” they can fine-tune their own schedules and insure the most efficient delivery possible. “Where’s My Truck?” gives Labatt customers the ultimate in up-to-the-minute information.