Labatt’s newest and perhaps most dramatic innovation ever, is a B2B e-commerce website that makes it possible for independent operators to shop online and receive dramatically reduced pricing designed to make them fully competitive to chains.  Labatt Online has a sophisticated search engine and product images, live chat capability that allows conversations directly with Labatt buyers, and constant promotional activity.  It gives our top manufacturers a portal to reach customers online and present their products directly to the customer.  Labatt Online is an innovation that completely disrupts the way the food industry has treated independent operators in the past.