Independent businesses are a very large segment of the foodservice universe, but they are the segment most vulnerable to games played by distributors. Labatt offers independent operators a completely new way to be treated by distributors. Our program Labatt Online, offers consistent and dramatically lower pricing for all our independent customers. We provide a web interface with a powerful search engine and a direct link to company buyers. Our sales representatives do not have the ability to increase margins; their job is exclusively to follow the motto “Grow Your Customer’s Business.” For the first time, Labatt Online gives independent operators a way to avoid the game of salesmen pricing and to buy competitively with chains.